When you see a clean, sharp design on a sidewalk, it’s easy to wonder: How did they do that? At StencilWash, we’ve built a system that takes the simple concept of “reverse graffiti” and turns it into a reliable, professional advertising solution.
Here’s how the process works from start to finish.
Step 1: Design the Stencil
It all starts with your message. Whether it’s a logo, a slogan, or a promotional call-to-action, we design a custom stencil to capture it perfectly. Stencils are cut from durable material so they can be reused for recurring campaigns or refreshes.
Step 2: Choose the Location
Location is everything. We work with you to identify the highest-traffic spots—outside storefronts, near events, or along busy pedestrian routes. With property owner permission, we secure placement so you know your ad is both strategic and legal.
Step 3: Place the Stencil
Our crew carefully positions and secures the stencil on the sidewalk or concrete surface. We ensure edges are aligned and stable, so the finished design is crisp and professional.
Step 4: Pressure Wash the Design
Using eco-friendly pressure washing, we remove dirt and grime only where the stencil allows water through. This creates a high-contrast, “clean ad” that stands out against the weathered concrete.
Step 5: Capture Proof of Performance
Every campaign includes before-and-after photos (and video if requested). These serve as proof of performance and marketing material you can use online.
Step 6: Refresh as Needed
Depending on weather and foot traffic, your stencil will last weeks to months. We schedule refreshes so your message never fades.
Why This Matters
StencilWash has turned reverse graffiti into a repeatable, trackable advertising solution. From stencils to scheduling, we handle the details—so you can focus on growing your business.
👉 Contact us today to plan your first campaign.